Online Customer Experience Audit


A customer experience audit begins with an analysis of the objectives of the website. This gives the auditor a basis from which to judge the critical elements of the website which effect the customers experience.

Content relevancy
Structure & design
Download speed analysis
Navigation and usability analysis
Creative linking analysis
Websites selling ability
Customer's Online purchasing experience
Competitor's online experience Analysis

As an example, please see Laser Sight Centres Australiasia.

A great website is not enough. You must integrate your marketing effort to drive people to your site, otherwise its impact and return to your business will be minimal.

Highly targeted marketing is essential for driving qualified leads to a website - so we make sure customised, targeted, marketing campaigns are a key element of Freestyle Web's online services.

We offer a dedicated web marketing team to work closely with you in coordinating offline and online marketing campaigns. After determining the aims of your marketing strategy, we integrate our online marketing solutions into existing activities to maximize your targeted results.

We research into the web usage patterns of your target market, and determine the most appropriate channels to reach your audience successfully. We can tailor campaigns to incorporate banners, buttons, advertorials, newsletter sponsorships, interstitials and links on highly targeted websites.

We constantly monitor and analyse the results of every component of the campaign, and quantify your return on investment.

Some of our services include:

· Email and e-newsletter marketing management
· Online advertising channels advice
· Viral marketing campaigns (all permission based)
· Customer Relationship Management (CRM) solutions.

As an example, please see Laser Sight Centres Banner Advertisement.

E-Business Consulting

E-business can represent simple contact forms or complex transactions processes.

Freestyle Web can help determine the optimal solution for your website considering both your budget and requirements. Our applicable transaction process is designed to maximize site efficiency while working in with your businesses current resources and business processes.

We provide Consulting services for firms unsure of the resources they will require to support their e-business solution. We can recommend the most suitable hardware, software, web hosting and e-commerce providers based on your specified selection criteria.

Freestyle Web offers expert advice to address issues of technical and creative feasibility, best practice, project risk analysis and return on investment.

As an example, please see Quattro.