The Club for Men website is frequented more than 500 times/day, where more than 50% of visitors become purchasers and thus members of 'The Club'.

'The shop online part of the website is important because this will be used more and more into the future by Club members. The online catalogue has an extensive backend allowing the shop owners the ability to update and change the prices and products for sale. The shopping cart also generates the invoice and freight details for the merchandise being sent out to the membership.

Freestyle Web also played a part in the launching of the franchise, promoting a competition online and following this up with an email campaign and fulfilment.

There are more than 100,000 members of 'The Club'. The success of the Club for Men website lies in its ability to deliver outstanding customer service. That is, the site needs to provide a level of service that can't be found in any other retail outlet in Australia and New Zealand.

Club merchandise will never be found in department stores, only in Club stores and the Club for Men website.

Freestyle Web designed an appealing website showcasing the premium clothing being offered by the Club. The site is designed to excite and entice the user. The website offers the user the chance to see the product range or go directly into the shop online section.

The online catalogue has an extensive backend providing the shop owners with the ability to update and change the prices and products for sale. The shopping cart also generates the invoice and freight details for the merchandise being sent out to customers.

In addition to developing the website, Freestyle Web played a part in the launching of the Club for Men franchise, promoting the online competition and following this up with an email campaign and order fulfilment.