Laser Sight Centres have helped over 30,000 Australians achieve visual freedom through Laser eye surgery. The pioneer of laser surgery Dr Peter Stewart heads up Laser Sight Centres as Chief Doctor. Regarded as the most established LASIK provider in Australia, Laser Sight Centres are now moving into new markets such as Indonesia, New Zealand, Singapore and Hong Kong.

Laser Sight Centre came to Freestylemedia to re-model every aspect of their website. The old site was cluttered with information and extremely slow to navigate. Constructing an extranet for doctors was required to facilitate secure document transfer. An editable optometrists listing was requested to maintain the listings and details of all optometrists.

Secondly, Laser Sight Centres aimed to improve their online visibility by placing themselves in the top 10 search results returned by the most visited search engines such as Google, Yahoo and Ninemsn.

Freestylemedia created a visually appealing website, with very limited initial information in order to channel visitors into applying online. Underlying the front page is a large volume of information about the surgery and news items regarding changes and news about the surgery. The optometrist listing is able to be maintained by Laser Sight Centre staff through a private login facility and allows quick maintenance of this always changing listing.

Search engine positioning is rigorously carried out on ongoing basis in conjunction with aggressive link trading and micro-site development.